Larrie Del Martin, President & CEO
Larrie Del Martin joined the staff of Atlanta Habitat as the Director of Operations in 1997. She was named President/Executive Director in 1998 and President/CEO in 2007. An alumnus of Rhodes College and Georgia State University, she had previous careers in teaching and residential renovation.
Martin led the development of an extensive education program for all of Atlanta Habitat’s homeowners in maintaining their homes, managing their personal finances, and providing civic leadership in their neighborhoods. As one of her other goals, Atlanta Habitat’s homes have been built to energy-efficient standards since 2004, saving each homeowner hundreds of dollars annually and advancing the cause of green building. And Martin oversaw the opening of Atlanta Habitat’s retail outlet, the ReStore, which provides significant financial support to the organization’s mission.
Under Martin’s leadership, Atlanta Habitat has achieved Charity Navigator’s four-star rating for five consecutive years, demonstrating the highest level of fiscal responsibility. She guided capital campaigns to establish a substantial land bank for future homes and endow house builds by diverse faith-based groups. Currently, she heads a $12 million campaign to develop an expanded Family Support Center for all of the organization’s activities.
Martin has received numerous honors for her contributions to the community. She was selected for the John H. Allen Humanitarian Award from Atlanta Interfaith Broadcasters in 2004, inducted into the YWCA’s Academy of Women Achievers in 2007, recognized as a Housing Hero in the history of Atlanta’s affordable housing by Progressive Redevelopment Inc. in 2010, and honored as one of the Business to Business Women of Excellence in 2011.
Dan Maddox, Executive Vice President & COO
Dan Maddox came to Atlanta Habitat in February 2012 following a 27-year career at Georgia-Pacific Corporation (GP). Prior to joining our organization, Maddox was vice president, GP Harmon International, Rolls Division, India Business. He also served at Arthur Andersen and Company (Accenture) as senior manager in the Consulting Division.
As Executive Vice President & COO, Maddox sets goals, implements strategic plans, and maintains fiscal oversight of five groups within the organization: Family Services, Construction, Site Planning and Design, Warehouse, and Restore. His responsibilities also include oversight of safety, facilities, and information technology for the entire organization. With extensive experience in marketing, logistics, and technology utilization, Maddox is recognized for his ability to lead and motivate in cost-conscious, changing environments.
Maddox holds a B.S. in Business Administration from Illinois State University and an Executive MBA from the University of Michigan. He has served on the board of directors of Atlanta Habitat as both treasurer and board chair and has been a member of Atlanta Habitat’s Advisory Council.
Melinda Kelleher, Vice President of Resource Development
Melinda Kelleher joined Atlanta Habitat for Humanity in February 2011 as the Vice President of Resource Development. She oversees all resource development initiatives, volunteer management, and the overall marketing and communications strategy for the organization.
Kelleher brings more than 18 continuous years of fundraising and nonprofit management experience to Atlanta Habitat. She was most recently the Vice President of Development & Marketing for Boys & Girls Clubs of Metro Atlanta. Kelleher has also served as a Director for an Atlanta-based consulting firm specializing in services for nonprofit organizations, where she successfully managed capital campaigns in the $3M - $12M range and led other resource development initiatives for various clients.
Prior to her consulting work, Kelleher held a 12-year career with the Muscular Dystrophy Association (MDA) of Greater Georgia. While with MDA, she led multiple areas of fundraising and outreach, including special events and individual and corporate giving for the southeast region. Her expertise in fundraising, coupled with her exceptional relationship building and communications skills, led her to exceed revenue goals by at least 50% each year.
A native of the Atlanta area, Kelleher began her career in the hospitality industry at the Atlanta Convention and Visitors Bureau (ACVB), followed by director of sales positions at convention hotels in Bozeman and Helena, Montana. Kelleher serves on the Advisory Council for Nicholas House and enjoys volunteering for Lifeline Animal Project, gardening, traveling, reading, and spending time in the mountains. She holds a Bachelor of Arts in Journalism and English from Brenau Women’s College in Gainesville, Georgia.
Tim Peaden, In-house Counsel
Tim Peaden, our in-house counsel, joined Atlanta Habitat in January 2013 after retiring from Alston & Bird LLP. Peaden has volunteered with Atlanta Habitat for a number of years, advising the organization about property tax appeals and other tax issues.
As a partner at Alston & Bird for over 20 years, Peaden focused on tax litigation, including federal, state, and local tax controversies. He has been listed in Best Lawyers in America and Super Lawyers magazine for over 10 years and is a frequent speaker and author on tax litigation topics. Peaden formerly was an adjunct professor at Emory University School of Law and Georgia State University's Graduate School of Accounting, teaching courses in state and local taxation. He is a graduate of Vanderbilt Law School, has been admitted to practice in Georgia and Indiana, and is a certified public accountant.
In his position, Peaden supervises the work of Legal Department staff and independent contractors; represents the organization to stakeholders; and advises Atlanta Habitat regarding various legal matters, including corporate employment and real estate.
Peaden served for many years as a board member of the Atlanta Enterprise Center (now known as the Atlanta Center for Self Sufficiency) and has been involved with many other nonprofit organizations.
Debra Shoaf, Vice President of Finance and Accounting
Debra Shoaf, Atlanta Habitat’s Vice President of Finance and Accounting, manages all aspects of the fiscal functions of the organization and, as a member of the executive team, represents all finance issues with senior management, our board of directors, and various committees. Shoaf came to Atlanta Habitat in April 2012.
Shoaf has held positions in the financial industry that include 15 years as chief financial officer for Renfroe Enterprises and seven years as controller at Ivan Allen Company. She is recognized for particular expertise in forecasting and financial analysis, business and operations strategy, and accounting and management reporting, and also has diverse public accounting, audit, and tax experience.
Shoaf holds a B.B.A. in Accounting from Georgia State University and is a Certified Public Accountant. She and her family live in Peachtree City. Shoaf serves on the board of Father’s Care, Inc., an organization committed to the restoration of the family unit for children in state care in Ukraine. Over the last 10 years, she has been a member of the executive boards of the parent associations at her children’s schools.